Challenge
Transporeon, a Trimble company, brings transportation in sync with the world. The business powers the largest global freight network of more than 1,400 shippers and retailers, and more than 158,000 carriers and logistics service providers.
The growth marketing team engaged with Contentology to support demand generation programmes across paid social.
Results
- Paid social strategy reduced average CPAs by 43%
- LinkedIn follower acquisition campaign achieved stretch goal two months ahead of target.
Demand generation
1:Many
