Client story

The highest performing campaign in Vixio’s history

Challenge

Vixio is a trusted source of independent regulatory intelligence for professionals in highly-regulated industries. The publication of the annual Payments Compliance Outlook report is a calendar event for compliance professionals in the payments industry.

Vixio turned to Contentology to integrate this industry-shaping content into a new lead generation strategy.

Results

  • Highest performing campaign in Vixio’s history
  • £1.04m total pipeline generated
  • Average landing page conversion rates >40%.
lead-gen Lead generation
ratio 1:Many
testimonial author portrait

Contentology was pivotal in helping us exceed our pipeline and revenue targets for our campaign. The collaborative approach to content and promotion was vital in supporting our wider marketing programmes.

Bryan Wong, Senior Marketing Manager

Story

The campaign took multi-variant testing seriously. Very seriously.

Performance KPI benchmarks were set across the whole campaign UX to identify winning variants that could be scaled quickly.

And it worked. Landing page conversion rates were optimised to a 40%+ average across all source channels.

Pipeline velocity was helped through an innovative benchmark calculator tool. A conversion asset that plugged into overlaying Pardot email and paid social remarketing streams.

Channels

  • linkedin
  • email
  • x

Platforms

  • pardot
  • unbounce

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