Challenge
The LexisNexis GLP Index pulls together the latest data to provide powerful growth predictions across the legal profession – a high-profile quarterly publication event that provides helpful hints as to where law firms should invest or reposition.
A new approach was required to augment the GLP report and create a new rich brand experience.
Contentology translated the data insights into a high-value, personalised report for C-level audiences – while creating a new lead generation vehicle for board-level conversations.
Results
- New C-level contact and conversation opportunities fed through to account strategy development teams, underpinned by unprecedented levels of account profile and intelligence.
Content
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