Challenge
NSS is the UK’s leading specialist services supplier – from building maintenance to cleaning, platform hire and equipment testing.
A strong reputation for high-quality service provision had always generated impressive organic growth, but the leadership team recognised that a new strategy was required to achieve its next ambitious phase.
Contentology was appointed as the lead partner to help transform NSS’s content and digital marketing capabilities.
Results
- Average cash-on-cash ROI from all programme streams: £1 spend for £11.50 return
- Demand capture programme produced a 77% increase in year-on year SQLs generated, at a 22% reduction in cost per lead
- SQL conversion rates operating at an average conversion rate of 3.91% (1% industry benchmark)
- Key account growth was transformed through the design and build of a new content-driven lead generation and sales intelligence capability
- Revitalised organic social media strategy achieved a 54% year-on-year lift in CTR engagement metrics and a 104% increase in followers.
Demand generation
Lead generation
Demand capture
1:Many
