Oxera, a pan-European economics and finance consultancy, is committed to the idea of sustainable business. It wanted to create a new thought leadership platform to demonstrate the value of more purposeful capitalism to its clients and prospects.
Before the campaign could begin it became clear that Oxera’s website and existing content strategy would require rethinking to allow the new campaign the space it needed to grow.
- Visits to the newly realigned ‘Agenda’ content hub saw an uplift of over 900% just three months after its launch
- New podcast series secured Google and Facebook among the first guests.