Contentology.
A strategic B2B content and digital marketing agency.

Ready to build you a healthy pipeline with B2B brains, content craft and digital intelligence.

B2B marketing is changing. Fast.

There are many paths to take; many new acronyms to learn.

Magic pills and shiny tools – it’s overwhelming and easy to miss opportunities hidden in the noise.

Some of the many challenges facing B2B marketers in 2024:

The balancing act The short game of leads and qualified pipeline vs the long game of brand and creating demand
The changes Audiences avoiding becoming MQLs.
Buying groups avoiding making decisions.
The complexities Weekly digital platform updates.
Over-engineered martech plumbing.

Here’s the good news – agency support has evolved to help you tackle these challenges head-on.

Find out how

Who we help

B2B marketers in professional services, manufacturing and SaaS/ technology. Marketing teams of one through to global multi-disciplinary departments. B2B marketers looking for problem solvers to take ownership of their results. A level of trust and accountability that creates a different type of relationship.

We can take the lead or take a brief.

Our services

We can do it for you or do it with your internal team.

‘Pick and mix’ our services or combine them in one of our customisable, ready-to-deploy programmes.

Detailed logistical plans designed to get you to pipeline and revenue. Fitting around your processes, culture and martech.
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Programme architecture
Operational targeting
Messaging control

Purposeful B2B content to drive new levels of engagement. Produced by a team of specialist content creators, journalists and strategists.
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Content strategy
Content production
Editorial QA

Best fit platforms and channels for your context. Across search, social, programmatic, marketing automation, ABM, sales enablement and analytics.
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Digital planning
Management and optimisation
Intelligence reporting

Customisable, ready-to-deploy frameworks delivered around you and your teams.

Our programmes

We’ve packaged our experience, expertise and capabilities into an evolving suite of programmes.

Applying aggregate learning on what works and why – so you don’t have to incur the expense.

Constantly testing new tools and techniques. Updating and advancing our programmes based on the latest insights and performance data.

Programmes that work in tandem to deliver reliable pipeline flow.

Build sustainable
pipeline

Deliver warmed up SQLs that fit your ICP.

Nurture qualified buyers through a process – based upon mapped intent. More than just brand building.

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demand generation

Exponential pipeline growth across EMEA.

Delivering a consistent run rate of enterprise leads per month.

£7m pipeline generated within four months.

Ongoing media budget requirements reduced by 78%.

Create actionable
pipeline

Generate early-mid funnel MQLs for pipeline visibility.

Feed sales teams with actionable marketing intelligence.

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lead generation

Three-month campaign.

£1.04m pipeline generated.

£1.2 million qualified pipeline in 16 weeks.

Capture quick
pipeline

Grab the 3% of your Total Addressable Market actively in-market.

Cost efficiently deliver the most appropriate leads.

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demand capture

SQL acquisition cost reduced by 77% in six weeks.

Cash–on–cash ROI:

£11.50 return for every £1 spent.

See more results

Contentology developed and executed a demand gen programme for a high profile product launch into the US and UK markets. The success of the campaign lay in the team's ability to rapidly adapt and iterate.

The insights into audience behaviours, messaging and lead attribution enabled us to adapt our ongoing content and digital strategies to great effect.

Tom Laidlaw, Strategic Initiatives Manager, Pearson