Our programme with Pearson TQ started well. Using the hook of the Apprenticeship Levy – a Government initiative to boost apprenticeships in England – we delivered a number of segmented, content-driven campaigns that generated a high volume of leads within multiple audiences.
But our testing programme revealed something interesting. A persona who held the key to decision making. We wanted more of them – and to know much more about them.
- 276 marketing leads and 23 C-Level meetings amongst the UK’s top employers within the first 12 weeks
- Lead generation and nurture on autopilot for the next 12 months
- A high value, personalised brand experience
- Unprecedented productivity gains for pipeline opportunity management.